What you say is as important as how, when and where you say it. This is increasingly true as the number of communication channels continues to grow. And while this is important to consider, it’s also important to understand that the success of any communication strategy is reliant on the ability to properly execute it.
Is your brand saying the right thing?
Effective strategies are based on needs and available resources, this is the basis for everything we do. By doing so, and by taking a holistic perspective, we’re able to develop communication strategies that interlock across the marketing mix.
The basic goal with any communication strategy is to engage consumers in a way that:
- Projects an added value for them in an authentic and genuine tone.
- Entertains and informs, creating a memorable experience which results in monetary achievement.
- Sparks an emotion or feeling while calling for an action.
- Encourages curiosity, inspiration, empathy and motivation.
Breaking down communication efforts and analyzing their effectiveness is key. Setting up KPIs in line with goals is essential for ensuring that efforts and resources are being invested in a way that work towards a single or multiple objectives.
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From Above the Line (ATL) to Below the Line (BTL) strategies we trace them back to a clear understanding of the brand’s current situation and needs, and look to where it wants to be. Engaging a brand’s target audience may be achieved through social o digital efforts, mass marketing, at trade level and anywhere in between.
In many instances, a combination of communication through multiple strategically selected channels may be most effective while in other instances focusing on a single channel may be the key.
We’ll work with you in a way that works for you. We’ll not only focuss on developing a communication strategy but also on implementing, measuring and optimizing it.